Top 9 Trends in Video Production ─ What’s New in 2024


Editing and shooting videos in 2024 can be a fun concept, and it can also help you make a profit (if you do it the right way). It all comes down to being different, unique, and trying to stand out amongst the rest.

You should aim for unique high-quality content, as well as the opportunity to get noticed. From groundbreaking advancements in virtual reality to the increasing integration of AI-driven editing tools, there’s a variety of options one can go for.

Here’s a look at the top trends defining video production in the current year.

Top 9 Trends in Video Production ─ What’s New in 2024


1. VR and AI

VR stands for Virtual Reality, and it is rapidly becoming a mainstream component of video production. In 2024, VR technology will revolutionize how the audience views content, and it will allow different realms of storytelling. With the help of VR, you can create your own narrative, virtual tours, and so much more. Creative individuals will find this feature a helpful one.

Artificial intelligence offers a plethora of different editing tools. With features like automatic scene detection and smart color grading, AI empowers creators to focus more on storytelling while reducing manual labor and enjoying the power of AI.

2. Streaming Experience

Live streaming or streaming in general has become a good earning method on different platforms and an efficient way to make money. So, why not try the streaming process when shooting? Streaming allows viewers to access content instantly without the need to download or wait for files to finish transferring.

This convenience appeals to modern audiences who value instant gratification and on-demand access to entertainment. It can be done on your phone, tablet, or laptop, hence the ease and practicality when it comes to your approach. If you love the multi-approach, this feature is the one for you.


3. Sustainability and Ethical Practices

Environmental concerns grow more each and every day, with people trying to be on the lookout for the changes in the industry. This is why in 2024, we’re seeing a shift towards eco-friendly production methods, including renewable energy sources and digital workflows to minimize environmental impact.

Video production can have a significant environmental footprint, from energy consumption during filming and editing to waste generated from props, sets, and equipment. Switching to different cameras or equipment can also be a smart move to make in 2024.

4. Engaging Content

Nowadays, people are losing their attention span within seconds, and keeping them occupied and interested is paramount. How to do that? Hyper-personalized content is emerging as a key trend in video production, and grabbing someone’s attention through unique tailored content is the trick.

By leveraging data analytics and appliance learning, creators can tailor content to individual viewer preferences, delivering highly relevant and engaging experiences. So, look into your metrics and adapt accordingly.

5. UGC Content

UGC stands for user-generated content. A lot of brands and creators are trying to leverage UGC to enrich storytelling. This way of editing and shooting fosters community engagement and creates endless possibilities for your favorite YouTuber, TikToker, or Instagram influencer to promote your product, or your service.

UGC is a new and upcoming trend we will be seeing more of in 2024. In fact, finding a UGC creator should be on your to-do list in the near future.


6. Interactions

In 2024, interactive video experiences are gaining traction as audiences seek more immersive and participatory content. Having a narrative to follow or enjoying someone’s POV of the day allows you to tell a story and stay interactive.

Interacting through the comment section or just feeling like you’re the person in the video is a level of engagement that traditional linear storytelling cannot match. Creators are exploring new ways to involve audiences in the narrative, blurring the lines between viewer and participant.

7. AR

AR stands for augmented reality, and it is becoming increasingly prevalent in video production, enhancing storytelling by overlaying digital elements onto the real world. AR has had a fair share of integrations across different platforms and genres, covering educational backgrounds and different marketing campaigns.

AR opens up new possibilities for storytelling by blending digital content with the real world. If you’re skilled enough to recreate it, you will enjoy the final outcome and the engagement it brings.

8. Short-Form Videos

As previously mentioned, attention spans are at their all-time low, which is why short-form quick, and easy content does better. In 2024, creators are optimizing content for vertical viewing, catering to audiences who prefer to consume content on their smartphones.

From bite-sized tutorials to behind-the-scenes glimpses and branded stories, short-form vertical videos are capturing attention in a crowded digital landscape. This form works well for TikTok, as well as individuals with busy everyday routines. If you like watching shorter forms yourself just adapt accordingly.


9. The Right Company

You might need some extra help. Synima is a leading video production company with offices in New York, London, Los Angeles, Amsterdam, and Zurich. With over 20 years of experience and 1000 projects behind them, they could be your perfect solution.

Their video production crew will help you capture and deliver 3D, 2D, stop motion animation, or anything that you wish for. From initial concept to final project delivery, their expertise encompasses storyboarding, scripting, asset creation, and more, so you don’t have to struggle.

Having Said All of That

Are you ready and excited to shoot some fun content? In fact, in 2024, we will see a lot of different and interesting trends emerge on the scene. Through technological innovation, shifting consumer expectations, and a growing emphasis on sustainability and inclusivity, everyone can make a proper video by following specific rules and guidelines.

These trends are shaping a future where storytelling knows no bounds, and creativity flourishes. If you’re not too sure how to shoot content yourself don’t be too shy to ask for help with the right team of experts. So, want to try it?

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